SaaS

Sadakat Koruyucu (Loyalty Guardian)

warningProblem

"Offered a 40% discount to save a churning customer. They left anyway. Then 3 othercustomers asked for the same discount."

psychologyPotansiyel Çözüm

Müşteri kaybını önlemek için indirim yerine, müşteri memnuniyetini ve bağlılığını artırmaya odaklanan, proaktif bir müşteri ilişkileri yönetimi (CRM) ve analiz platformu.

groupHedef Kitle

Abonelik tabanlı hizmet sunan ve müşteri kaybı (churn) yaşayan küçük ve orta ölçekli işletmeler (KOBİ'ler). Özellikle SaaS, dijital hizmet sağlayıcıları, online kurs platformları ve üyelik tabanlı topluluklar bu platformdan faydalanabilir. Bu işletmelerin pazarlama, satış ve müşteri destek ekipleri, müşteri sadakatini artırmak ve abonelik gelirlerini stabilize etmek için etkili çözümler aramaktadır.

paymentsGelir Modeli

Katmanlı abonelik modeli (Temel, Standart, Premium). Her katman, yönetilen müşteri sayısı, analiz derinliği ve ek özellikler (otomatik kampanyalar, gelişmiş raporlama) açısından farklılaşır.

Aksiyon Planı

Müşteri segmentasyonu ve analiz modülü (davranışsal, demografik verilerle).

Proaktif uyarı sistemi: Potansiyel churn'ü erken tespit eden makine öğrenmesi tabanlı analizler.

Kişiselleştirilmiş iletişim ve teklif yönetim arayüzü (indirim dışı, değer odaklı teklifler için).

Müşteri geri bildirim toplama ve analiz araçları (anketler, NPS skorları).

Temel müşteri etkileşim geçmişi takibi ve raporlama.

Pazar Analizi

7.8Puan

Kaynak: SaaSopen_in_new

AI Prompt

You are an expert SaaS developer tasked with building a Minimum Viable Product (MVP) for 'Loyalty Guardian' using Next.js App Router, Drizzle ORM with PostgreSQL, and Tailwind CSS. This application aims to help subscription-based businesses reduce customer churn by providing proactive insights and personalized engagement strategies, rather than relying on discounts. 

**Project Structure:**
- Use the `app/` directory for routing.
- Implement multi-page structure for different functionalities.
- Create necessary API routes within `app/api/`.

**Database Schema (Drizzle ORM):**
Define PostgreSQL tables using Drizzle ORM for the following entities:
1.  `users`: `id` (uuid, primary key), `email` (unique), `password` (hashed), `createdAt`, `updatedAt`.
2.  `customers`: `id` (uuid, primary key), `userId` (foreign key to `users`), `externalCustomerId` (string, unique per user), `name`, `email`, `signupDate`, `churnRiskScore` (float, nullable), `lastEngagementDate`, `createdAt`, `updatedAt`.
3.  `customerSegments`: `id` (uuid, primary key), `userId` (foreign key to `users`), `name`, `description`, `createdAt`, `updatedAt`.
4.  `customerSegmentMemberships`: `customerId` (foreign key to `customers`), `customerSegmentId` (foreign key to `customerSegments`), primary key (`customerId`, `customerSegmentId`).
5.  `feedbackSurveys`: `id` (uuid, primary key), `userId` (foreign key to `users`), `title`, `description`, `createdAt`, `updatedAt`.
6.  `surveyResponses`: `id` (uuid, primary key), `customerId` (foreign key to `customers`), `feedbackSurveyId` (foreign key to `feedbackSurveys`), `response` (jsonb), `submittedAt`.
7.  `engagementHistory`: `id` (uuid, primary key), `customerId` (foreign key to `customers`), `eventType` (string, e.g., 'login', 'purchase', 'support_ticket'), `eventDate`, `details` (jsonb), `createdAt`.

**Core Functionalities (Implement full CRUD for each):**
1.  **User Authentication:** Secure sign-up, login, and logout using NextAuth.js or a similar robust solution. Protect routes using session management.
2.  **Customer Management:** Allow users to view, add, edit, and delete customers. Associate customers with the logged-in user. Implement import functionality from CSV/JSON.
3.  **Customer Segmentation:** Enable users to create custom segments based on criteria like signup date, last engagement date, or custom tags. Assign customers to segments.
4.  **Churn Risk Analysis (MVP):** Implement a basic churn risk scoring mechanism. Initially, this can be rule-based (e.g., low engagement score based on `engagementHistory` count and recency). Later, a simple ML model can be integrated. Display the `churnRiskScore` on the customer list and detail views.
5.  **Feedback Collection:** Allow users to create simple feedback surveys (e.g., NPS, simple text input). Enable sending survey links to customers via email (mock implementation for MVP - just generate link).
6.  **Engagement Tracking:** Manually log key customer interaction events (e.g., support ticket opened, feature used) with associated details. This data will feed into the churn risk score and segmentation.
7.  **Dashboard:** A landing page (`app/page.tsx`) that provides an overview: Total Customers, Average Churn Risk Score, recent feedback summary, and a quick link to add a new customer.

**API Routes (`app/api/`):**
-   Implement RESTful API endpoints for all CRUD operations on the defined database models. Ensure proper request validation and error handling.
-   Example: `/api/customers` (GET, POST), `/api/customers/[id]` (GET, PUT, DELETE).
-   `/api/analytics/churn-risk` (GET) to fetch aggregated churn risk data for the dashboard.

**Frontend:**
-   Use React Server Components and Client Components appropriately within the `app/` directory.
-   Employ Tailwind CSS for styling and ensure a responsive design.
-   Build forms for creating/editing customers, segments, and surveys. Use libraries like `react-hook-form` for efficient form management.
-   Display data in tables with sorting and filtering capabilities.
-   Create dedicated pages for:
    -   Dashboard (`/`)
    -   Customers List (`/customers`)
    -   Customer Detail View (`/customers/[id]`)
    -   Segments Management (`/segments`)
    -   Feedback Surveys (`/surveys`)

**Technical Stack:**
-   Next.js 13+ (App Router)
-   TypeScript
-   Drizzle ORM (for PostgreSQL)
-   PostgreSQL (or a mock DB if local setup is complex for MVP)
-   Tailwind CSS
-   NextAuth.js (for authentication)
-   React Hook Form (optional, for forms)

**Deployment Considerations (for MVP):**
-   Ensure the code is structured for easy deployment on platforms like Vercel or Netlify.

**Important Notes:**
-   Focus on core CRUD and the basic churn risk calculation for the MVP. Advanced features can be added later.
-   Implement proper error handling and user feedback mechanisms throughout the application.
-   Prioritize security, especially around authentication and data access.